Case study · Valentine's Day 2025

Lovehoney

Lovehoney wanted to raise awareness of the brand in the lead-up to Valentine's Day.

Part of Valentine's Day on air →

8Items of coverage

1.6 millionCombined reach

47m 12sTime on air

8Distinct outlets

Coverage highlights

BBC Radio NottinghamBBC radio
BBC Radio LeicesterBBC radio
BBC Radio DerbyBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio ShropshireBBC radio
BBC Radio Coventry and WarwickshireBBC radio

Listen

BBC Radio Nottingham · 6m 52s

0:00 / 6m 52s

The story

Lovehoney, Valentine's Day 2025

The aim: Lovehoney wanted to raise awareness of the brand in the lead-up to Valentine's Day.
The message: February is the month of romantic gestures, with expert advice on keeping relationships fresh.
The angle: New research ahead of Valentine's Day found 59% of gift buyers leave it until the last 24 hours and 1 in 4 Brits buy themselves a gift. More people (28%) would rather receive an orgasm than flowers (23%) or jewellery (26%), which raised the question of whether couples are missing the mark.
On air: Lovehoney's relationship coach, a TV relationship expert and author
The result: 8 items of coverage reaching 1.6 million, including BBC Radio Nottingham, BBC Radio Leicester, BBC Radio Derby, BBC Radio Hereford and Worcester.

Budget £3,000Delivered £6,100Above budget 103%On air 47m 12sServices interviews

What the budget bought

Campaign budget

£3,000

Coverage delivered

£6,100

Advertising value equivalent (AVE)

£9,347

PR value

£28,041

9:1return on investment: PR value is 9 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Valentine's Day for 2027?

Valentine's Day next falls on 14 February 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team