As more young people weighed up routes into skilled careers, T Levels, the technical alternative to A levels, were in the news. We built Lincoln College Group's broadcast PR campaign around that conversation, raising the profile of Lincoln College, Newark College and the Air and Space Institute. The focus was the Launchpad T Level programme, a Level 2 foundation year for students who still need their GCSEs, which leads on to the specialist Level 3 T Level courses. Their spokesperson went on air in a radio day of interviews, plus TV, securing 5 items of radio and TV coverage reaching 1.6 million, including BBC Look North and BBC Radio Lincolnshire.
5Items of coverage
1.6 millionCombined reach
25m 13sTime on air
Watch and listen
BBC Look North · 2m 34s
The story
Lincoln College Group
The aim
Lincoln College Group wanted to raise awareness of Lincoln College, Newark College and the Air and Space Institute with radio, TV and podcast audiences.
The message
The Launchpad T Level programme is for students who still need their GCSEs: a Level 2 foundation year that leads on to the specialist Level 3 T Level courses.
The angle
T Levels, the technical alternative to A levels, were in the news as more young people weighed up routes into skilled careers.
The result
5 items of coverage reaching 1.6 million, including BBC Look North, BBC Radio Lincolnshire.
More campaigns for Lincoln College Group
Lincoln College Group has come back to Relations Group for other broadcast PR campaigns:
