The arrival of No Fault Divorce was a pivotal moment in family law reform, and people needed clear, accessible information about what the change meant. We built a broadcast PR campaign for Leiper Gupta Family Lawyers that explained the new legislation and the shift in public attitudes to divorce, using expert commentary and case studies in radio and TV interviews. The campaign positioned the firm as a trusted source of guidance for anyone navigating divorce and grew its presence nationwide. It secured 9 items of radio and TV coverage reaching 10.8 million, including GB News, LBC, Times Radio and BBC Radio 5 Live.
9Items of coverage
10.8 millionCombined reach
1h 15mTime on air
Coverage highlights
GB NewsTV
London LiveTV
LBCNational radio
Times RadioNational radio
BBC Radio 5 LiveBBC radio
BBC Radio ManchesterBBC radio
Campaign video
The story
Leiper Gupta Family Lawyers
The campaign
No Fault Divorce
The aim
Leiper Gupta Family Awareness aimed to become the foremost authority on divorce law in the UK, focusing on shifting public attitudes towards divorce and raising awareness of the new No Fault Divorce legislation. We crafted and executed a comprehensive campaign that amplified their voice across multiple media channels, delivering clear, accessible information about the law changes. By featuring expert commentary, case studies, and engaging content, we positioned Leiper Gupta as a trusted source of guidance for individuals navigating divorce, helping to build their credibility and expand their brand presence nationwide during a pivotal moment in family law reform.
The result
9 items of coverage reaching 10.8 million, including GB News, London Live, LBC, Times Radio.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
