The Big Garden Birdwatch is a chance for anyone to discover the joys of watching birds, and Leica wanted to bring more people into it. We built Leica's broadcast PR campaign around the event, boosting nationwide awareness while telling the story of its durable, high-quality optics, built to last generations, and its support for NGOs working to protect bird habitats. Their spokesperson went on air in radio and TV interviews. The campaign secured 15 items of radio and TV coverage reaching 2.1 million people, including London Live, BBC Radio Newcastle, BBC Radio Sussex and Surrey and BBC Radio Merseyside.
15Items of coverage
2.1 millionCombined reach
2h 18mTime on air
Coverage highlights
London LiveTV
BBC Radio NewcastleBBC radio
BBC Radio Sussex and SurreyBBC radio
BBC Radio MerseysideBBC radio
BBC Radio LancashireBBC radio
BBC Radio EssexBBC radio
BBC Radio DevonBBC radio
BBC Radio NorfolkBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio TeesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio CymruBBC radio
BBC Radio CumbriaBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
Campaign video
The story
Leica
The campaign
Big Garden Birdwatch
The aim
Leica’s campaign around the Big Garden Birdwatch aimed to deepen public engagement with birdwatching by showcasing the unique joys it brings. We worked to boost nationwide awareness of this event while highlighting Leica’s legacy of crafting durable, high-quality optics built to last generations. Additionally, the campaign underscored Leica’s commitment to conservation by supporting NGOs actively involved in protecting bird habitats, helping position the brand as both a leader in quality and a compassionate environmental steward.
The result
15 items of coverage reaching 2.1 million, including London Live, BBC Radio Newcastle, BBC Radio Sussex and Surrey, BBC Radio Merseyside.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
