Many people believe coding and data science are only for engineers or maths experts, and that belief keeps a wide audience, including women and underrepresented groups, away from tech careers. We worked with Le Wagon to challenge it through a UK-wide broadcast PR campaign, positioning it as a trusted education provider with fast, affordable, hands-on courses. Their spokesperson went on air in radio and TV interviews, explaining how students gain real-world experience building tech products and data solutions while joining a supportive international community. The campaign secured 12 items of radio and TV coverage reaching 4.3 million, including GB News, GB News Radio, BBC Radio London and BBC Radio Leeds.
12Items of coverage
4.3 millionCombined reach
1h 32mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
BBC Radio LondonBBC radio
BBC Radio LeedsBBC radio
HeartCommercial radio
Capital RadioCommercial radio
Campaign video
The story
Le Wagon
The campaign
Shaping the National Conversation on Alternative Education
The aim
Many people believe that coding and data science are only for engineers or maths experts, which prevents a broad audience, including women and underrepresented groups, from exploring tech careers. The Relations Group worked with Le Wagon to break down these misconceptions, positioning them as a trusted, innovative education provider offering fast, affordable, and hands-on courses. Through UK-wide media coverage and interviews, we highlighted how students gain real-world experience building tech products and data solutions, while becoming part of a supportive international community, inspiring new audiences to upskill and launch careers in tech.
The result
12 items of coverage reaching 4.3 million, including GB News, GB News Radio, BBC Radio London, BBC Radio Leeds.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
