Case study · Small Business Advice Week 2012

Kyocera

Relations Group ran a broadcast PR campaign for Kyocera around Small Business Advice Week 2012. A radio day of interviews put their spokesperson on air, securing 41 items of radio coverage with a combined audience of 1.4 million. Highlights included BBC Radio Norfolk, BBC Radio Oxford and Voice FM.

Part of Small Business Advice Week on air →
41Items of coverage
1.4 millionCombined reach
2h 07mTime on air

Coverage highlights

The story

Kyocera, Small Business Advice Week 2012

The aim
Kyocera wanted to raise its profile with small business owners and show its commitment to environmental sustainability.
The message
Kyocera ECOSYS technology offers substantial savings against conventional printers and a lower total cost of ownership, with machines said to last 30 to 50 times longer than other printers.
The angle
Research showed the average worker still printed six thousand sheets a year, with nearly two thirds wasted, and half said their printing had stayed the same or risen, costing small businesses ahead of Small Business Advice Week.
On air
A paper saving expert from Kyocera
The result
41 items of coverage reaching 1.4 million, including BBC Radio Norfolk, BBC Radio Oxford, Voice FM.
Budget £5,000Delivered £5,325Above budget 6%On air 2h 07m

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

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