One in three curry houses has closed since 2019, and National Curry Week set out to help the rest. For the week’s 25th year, sponsored by Kingfisher Beer, we built a broadcast PR campaign calling on listeners to support their local curry house, with a renowned chef cooking 100 curries in 100 minutes for a local food bank. We put the chef on air across a day of radio interviews, with Kingfisher as the perfect drink with any curry. The campaign secured 20 items of radio coverage reaching 11.8 million, including BBC Radio 4 and BBC Radio Leeds.
Kingfisher wanted to raise awareness of National Curry Week, encourage people to support their local curry houses and takeaways, and show Kingfisher as the perfect drink with a curry.
The message
Support your local curry house this National Curry Week. One in three curry houses has closed since 2019, and as many as half of those left could go in the next ten years.
The angle
For National Curry Week’s 25th year, a renowned chef took on the challenge of cooking 100 curries in 100 minutes, with every curry donated to a local food bank.
On air
A renowned chef and expert in Indian cuisine
The result
20 items of coverage reaching 11.8 million, including BBC Radio 4, BBC Radio Leeds.
More campaigns for Kingfisher
Kingfisher has come back to Relations Group for other broadcast PR campaigns:
National Curry Week was founded by the journalist Peter Grove and first held in October 1998. It celebrates curry as one of Britain's favourite dishes, supports the Indian restaurant trade and raises money for charities that tackle poverty. The 2026 week ran from 5 to 11 October. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Curry Week for 2027?
National Curry Week usually runs in early October. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
