Going it alone takes support, and most would-be entrepreneurs feel they do not have it. Research released for Small Business Advice Week found 94% felt they would lack the support to go it alone, 20% would not start a business for lack of finance, and nearly 9 in 10 said reports of an improving economy were inaccurate. We built Key Person of Influence's broadcast PR campaign around practical advice to help small businesses grow and compete with corporate giants, and put its chief executive, the week's female ambassador, on air across a radio day of interviews. The campaign secured 22 items of radio coverage reaching 1.5 million listeners, including BBC Radio Humberside.
Key Person of Influence, Small Business Advice Week
The aim
Key Person of Influence wanted to position its chief executive as the voice of authority on entrepreneurship and raise awareness of Key Person of Influence.
The message
Small businesses face real challenges in the current economy, and practical advice and partnerships can help them grow and compete with corporate giants.
The angle
Research released for Small Business Advice Week found 94% felt they would lack the support to go it alone, and 20% would not start a business for lack of finance. Nearly 9 in 10 said reports of an improving economy were inaccurate.
On air
The chief executive of Key Person of Influence, who was the week's female ambassador
The result
22 items of coverage reaching 1.5 million, including BBC Radio Humberside.
About Small Business Advice Week
Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Small Business Advice Week for 2027?
Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
