January gets a lot of people down, and new research put a number on it: over a quarter (26%) of UK adults felt down in the dumps, blaming cold wet weather (59%) and darker nights (50%). The good news was that 48% used Blue Monday to do something positive, and 21% booked a holiday to cheer themselves up. We built Jet2holidays' broadcast PR campaign around that brighter side, putting a psychologist and cognitive behavioural therapist and a representative of Jet2holidays on air across a radio day of interviews. The campaign secured 16 items of radio coverage reaching 3.0 million listeners, including Sky News Radio, BBC Radio WM and Downtown Radio.
Part of Blue Monday on air →Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
Book a call with the teamWe use analytics cookies to see how people use this site, so we can improve it. They are only set if you accept. Privacy policy