HMRC's crackdown on side hustles left plenty of people needing to understand where they stood on tax. We built Independent Tax's broadcast PR campaign around that moment, putting forward its team of seasoned tax and VAT professionals, including former high-ranking HMRC inspectors, as trusted experts. In radio and TV interviews, they explained why tax planning matters in the current economic climate and offered guidance for businesses and individuals facing complex tax matters. The campaign secured 8 items of radio and TV coverage reaching 2.5 million people, including London Live and BBC Radio Scotland.
8Items of coverage
2.5 millionCombined reach
40m 00sTime on air
Coverage highlights
London LiveTV
BBC Radio ScotlandBBC radio
BBC Radio CambridgeshireBBC radio
Campaign video
The story
Independent Tax
The campaign
HMRC Targeting Side Hustles
The aim
Independent Tax Ltd focused on boosting brand visibility while showcasing their deep expertise in tax planning, investigations, disputes, and agreements. Leveraging a team of seasoned tax and VAT professionals, including high-ranking ex-HMRC inspectors, the campaign emphasized the growing importance of understanding tax planning amid the current economic climate. Timed with HMRC’s crackdown on side hustles, the campaign positioned Independent Tax Ltd as a trusted authority offering expert guidance to both businesses and individuals navigating complex tax matters.
The result
8 items of coverage reaching 2.5 million, including London Live, BBC Radio Scotland, BBC Radio Cambridgeshire.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
