Every child, including those with visible and non-visible disabilities, deserves an individualised, high-quality education. For Inclusive Schools Week, we built Inclusive Schools Network's broadcast PR campaign around a clear call: the government should reinvest the £1.5bn expected from VAT on private school fees into state education. We put the founder of global inclusivity organisation Stetson & Associates, which runs the network, on air across a radio day of interviews, inspiring schools and educators to take part in the week. The campaign secured 11 items of radio coverage reaching 3.5 million and including Sky News Radio.
11Items of coverage
3.5 millionCombined reach
1h 30mTime on air
Listen
Sky News Radio · 9m 42s
0:00 / 9m 42s
The story
Inclusive Schools Network, Inclusive Schools Week
The aim
Inclusive Schools Network wanted to build its UK presence and inspire schools and educators to take part in Inclusive Schools Week.
The message
The Inclusive Schools Network gives schools worldwide the tools and strategies to improve opportunities for students with disabilities, so every student can feel valued, included and supported.
The angle
For Inclusive Schools Week, inclusivity experts urged the government to reinvest the £1.5bn expected from VAT on private school fees into state education, so every child, including those with visible and non-visible disabilities, gets an individualised, high-quality education.
On air
The founder of global inclusivity organisation Stetson & Associates, which runs the Inclusive Schools Network
The result
11 items of coverage reaching 3.5 million, including Sky News Radio.
About Inclusive Schools Week
Inclusive Schools Week began in the United States in 2001 and is sponsored by the Inclusive Schools Network and Stetson and Associates. It celebrates the progress schools have made in educating a diverse range of pupils, including those with disabilities, and looks at what more can be done. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Inclusive Schools Week for 2026?
Inclusive Schools Week usually runs in the first full week of December. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
