With the world's attention on COP26, there was a timely chance to talk about how we grow our food. We helped IGS make the case for vertical farming as a practical answer to climate change, drawing on the company's blend of agricultural and engineering expertise that helps farmers and businesses get higher yields and better quality with less environmental impact. Our broadcast PR campaign put IGS on air as a forward-thinking voice on the future of food production. It delivered 11 items of radio and TV coverage reaching 3.8 million, including KMTV, BBC Radio Scotland, BBC Radio Solent and BBC Radio Leeds.
11Items of coverage
3.8 millionCombined reach
1h 27mTime on air
Coverage highlights
KMTVTV
BBC Radio ScotlandBBC radio
BBC Radio SolentBBC radio
BBC Radio LeedsBBC radio
BBC Radio LeicesterBBC radio
BBC Radio CornwallBBC radio
BBC Radio SomersetBBC radio
Campaign video
The story
IGS
The campaign
COP26
The aim
IGS highlighted the transformative potential of vertical farming to combat climate change by providing innovative, sustainable farming solutions. Their unique blend of agricultural and engineering expertise enables farmers and businesses to achieve higher yields with improved quality, while reducing environmental impact. Leveraging the global focus on sustainability during COP26, the campaign positioned IGS as a forward-thinking leader dedicated to shaping the future of food production and environmental stewardship.
The result
11 items of coverage reaching 3.8 million, including KMTV, BBC Radio Scotland, BBC Radio Solent, BBC Radio Leeds.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
