Almost a third of pet owners planned to spend Valentine's Day with their four-legged friend rather than their partner. For IAMS, we turned that survey into a story stations wanted to cover, with 28% of women saying they would rather spend the day with their cat and 34% of dog owners picking their pet. We booked IAMS' pet expert into a radio day of interviews to talk listeners through the findings. The broadcast PR campaign secured 12 items of radio coverage reaching 672,000 listeners, including BBC Radio Northampton.
Part of Valentine's Day on air →Valentine's Day falls on 14 February, a Sunday in 2027. As well as gifting and dating, it gives radio and TV a reason to cover relationships, money and wellbeing in the week before. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Valentine's Day next falls on Sunday 14 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
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