A third of all food produced globally is wasted, yet across the UK hundreds of community fridges are putting surplus food back on people's plates. For Food Waste Action Week, we helped Hubbub tell that story: it coordinates the UK's biggest community fridge network, with over 700 fridges saving 2 million meals' worth of food every month. We put Hubbub's Head of Food on air in a radio day of interviews, with project leads from local community fridges offered to stations as case studies, explaining how the fridges share surplus food in trusted local spaces, free of stigma. The campaign secured 4 items of radio coverage reaching 1.5 million, including LBC News, BBC Radio Devon and Heart East Anglia.
4Items of coverage
1.5 millionCombined reach
20m 12sTime on air
Coverage highlights
LBC NewsNational radio
Heart East AngliaCommercial radio
BBC Radio DevonBBC radio
BBC Radio CornwallBBC radio
Listen
LBC News · 2m 27s
0:00 / 2m 27s
BBC Radio Devon · 8m 37s
0:00 / 8m 37s
BBC Radio Cornwall · 8m 39s
0:00 / 8m 39s
The story
Hubbub, Food Waste Action Week
The aim
Hubbub wanted to grow national awareness of the Community Fridge Network as a scalable answer to food waste and attract new business partners.
The message
Community fridges make food redistribution accessible and stigma-free, sharing surplus food in trusted local spaces while strengthening social connections.
The angle
Food Waste Action Week begins on 17 March. A third of all food produced globally is wasted, and Hubbub coordinates the UK's biggest community fridge network, over 700 fridges saving 2 million meals' worth of food every month.
On air
Hubbub's Head of Food, with project leads from local community fridges offered as case studies
The result
4 items of coverage reaching 1.5 million, including LBC News, Heart East Anglia, BBC Radio Devon, BBC Radio Cornwall.
About Food Waste Action Week
Food Waste Action Week is run by the climate charity WRAP through its Love Food Hate Waste campaign and has taken place each year since 2021. It works with businesses, councils and government to help people waste less food at home, saving money and cutting the harm food waste does to the planet. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Food Waste Action Week for 2027?
Food Waste Action Week usually runs for a week in March; the 2027 dates are not yet announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
