When the pandemic pushed businesses into remote work, keeping teams connected became a new challenge. Hivemind Impromptu offered an online answer, and we used National Storytelling Week as the news hook to show how immersive, story-driven experiences can build stronger, more connected teams. Our broadcast PR campaign positioned Hivemind as a go-to authority on team-building, morale, collaboration and leadership skills in a virtual setting. It secured 9 items of radio and TV coverage reaching 1.7 million, including GB News, BBC Radio WM and BBC Radio Somerset.
9Items of coverage
1.7 millionCombined reach
1h 19mTime on air
Coverage highlights
GB NewsTV
BBC Radio WMBBC radio
BBC Radio SomersetBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Campaign video
The story
Hivemind Impromptu
The campaign
National Story Telling Week
The aim
Hivemind aimed to establish itself as a leader in corporate team-building and soft skills development during a time when the pandemic had forced businesses to pivot to remote work. As an online provider, Hivemind offered a timely and effective solution for companies looking to maintain team morale, strengthen collaboration, and develop leadership skills in a virtual setting. We leveraged National Storytelling Week as a relevant news hook to spotlight the power of immersive, story-driven experiences in building stronger, more connected teams, driving awareness and positioning Hivemind as a go-to authority in the corporate development space.
The result
9 items of coverage reaching 1.7 million, including GB News, BBC Radio WM, BBC Radio Somerset, BBC Radio Coventry and Warwickshire.
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