Garage flowers are off the menu this Valentine's Day: new research found only 6% of men would buy flowers from a garage, with 56% choosing a florist. We built Haute Florist's broadcast PR campaign around the findings, which also showed flowers are the gift nearly 1 in 3 women hope for and 70% of Brits say roses are most romantic. Haute Florist's Valentine's Day gifting expert went on air across a day of radio and TV interviews, making the case for roses as a classic way of showing love. The campaign secured 15 items of radio and TV coverage reaching 2.1 million people, including GB News and BBC Radio Leeds.
Haute Florist wanted to be seen as gifting experts and promote its hassle-free online flowers and gifts, delivered the next day.
The message
Roses are a classic way of showing love on Valentine's Day. Haute Florist, one of the UK's largest luxury online florists with a decade of gifting experience, provides affordable luxury flowers for any occasion.
The angle
New research ahead of Valentine's Day found only 6% of men will buy flowers from a garage this year, with 56% choosing a florist and 14% happy to spend up to £50. Flowers are the gift nearly 1 in 3 women hope for, and 70% of Brits say roses are most romantic.
On air
Haute Florist's Valentine's Day gifting expert
The result
15 items of coverage reaching 2.1 million, including GB News and BBC Radio Leeds.
About Valentine's Day
Valentine's Day falls on 14 February, a Sunday in 2027. As well as gifting and dating, it gives radio and TV a reason to cover relationships, money and wellbeing in the week before. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Valentine's Day for 2027?
Valentine's Day next falls on Sunday 14 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
