National Fish and Chips Day was the ideal moment to give a British classic a new twist. To launch Harry Ramsden's new vegan fish range, we built a broadcast PR campaign that drew on the brand's heritage while highlighting its commitment to innovation in fish and chips. Timed to the day, our coverage drove interest in the new range and made sure listeners knew it was available in both restaurants and supermarkets. The campaign secured 19 items of radio coverage reaching 2.5 million, including BBC Radio Wiltshire and BBC Leeds.
19Items of coverage
2.5 millionCombined reach
1h 56mTime on air
Coverage highlights
BBC Radio WiltshireBBC radio
BBC LeedsBBC radio
BBC OxfordBBC radio
Campaign video
The story
Harry Ramsden's
The campaign
National Fish & Chips Day
The aim
To support the launch of Harry Ramsden’s new vegan fish range, we developed and delivered a strategic editorial campaign that highlighted the brand’s heritage while showcasing its commitment to innovation in the fish and chips sector. We secured widespread media coverage to amplify their message, drive consumer interest, and raise awareness around the product’s availability in both restaurants and supermarkets. By timing the campaign to coincide with National Fish and Chips Day, we maximised relevance and audience engagement, reinforcing Harry Ramsden’s position as a forward-thinking leader in British cuisine.
The result
19 items of coverage reaching 2.5 million, including BBC Radio Wiltshire, BBC Leeds, BBC Oxford.
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Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
