Fairtrade Fortnight is a natural time to talk to shoppers who care about where their drinks come from. We aligned Gusto Organic's ethically sourced drinks with the fortnight, positioning the brand as a leading voice in the ethical drinks sector and highlighting its commitment to fair trade principles and sustainable practices. Through radio interviews and strong storytelling, Gusto made the case for a more transparent, responsible drinks industry. The broadcast PR campaign secured 13 items of radio coverage reaching 1.9 million, including Times Radio, BBC Radio Devon, BBC Radio Wiltshire and BBC Radio Shropshire.
13Items of coverage
1.9 millionCombined reach
1h 45mTime on air
Coverage highlights
Times RadioNational radio
BBC Radio DevonBBC radio
BBC Radio WiltshireBBC radio
BBC Radio ShropshireBBC radio
Campaign video
The story
Gusto Organic
The campaign
Fairtrade Fortnight - Ethical Beverages
The aim
We amplified Gusto Organic’s visibility across the UK by aligning their ethically sourced drinks with Fairtrade Fortnight, a timely opportunity to engage conscious consumers. Our campaign strategically positioned Gusto as a leading voice in the ethical beverage sector, highlighting their commitment to fair trade principles and sustainable practices. By securing national coverage and engaging storytelling, we not only boosted brand awareness but also reinforced Gusto’s credentials as both industry experts and advocates for a more transparent, responsible drinks industry.
The result
13 items of coverage reaching 1.9 million, including Times Radio, BBC Radio Devon, BBC Radio Wiltshire, BBC Radio Shropshire.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
