An estimated 1 in 4 of the UK's 8.5 million pet dogs come from puppy farms, yet most people miss the warning signs. New research for National Pet Month showed only 32% think seeing the puppy's mother is important, so we built Gocompare's broadcast PR campaign around responsible pet ownership, from spotting a farmed puppy to the safety net accident and injury cover gives for catastrophic events in a pet's life. A spokesperson from the company and a representative of the RSPCA went on air across a radio day of interviews. The campaign secured 20 items of radio coverage reaching 4.7 million listeners, including Sky News Radio, BBC Radio Devon and Metro Radio 2.
Gocompare wanted to raise awareness of its services around National Pet Month and promote responsible pet ownership, including the benefits of pet insurance.
The message
Responsible pet owners should know the warning signs of puppy farming, and accident and injury cover gives a safety net for catastrophic events in a pet's life.
The angle
New research for National Pet Month showed most people miss the warning signs of a farmed puppy: only 32% think seeing the puppy's mother is important. An estimated 1 in 4 of the UK's 8.5 million pet dogs come from puppy farms.
On air
A spokesperson from the company and a representative of the RSPCA
The result
20 items of coverage reaching 4.7 million, including Sky News Radio, Metro Radio 2 and BBC Radio Devon.
About National Pet Month
National Pet Month is a UK campaign that celebrates the benefits of owning a pet and promotes responsible pet ownership. It is coordinated by the National Office of Animal Health and the Pet Food Manufacturers' Association, now trading as UK Pet Food. In 2026 it ran from 1 April to 5 May. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Pet Month for 2027?
National Pet Month usually runs from 1 April into early May; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
