With the cost of living at a record high, 78% of Brits were worried about their finances, yet 27% were unaware of the September phase out of 60W incandescent bulbs and a third (33%) did not know why it was happening. We built GE Lighting's broadcast PR campaign around that gap, showing households how switching to energy saving bulbs could cut their bills and dispelling the old myths about them. The director of the Ban the Bulb campaign and a lighting expert from GE Lighting went on air, alongside on-air competitions. The campaign secured 30 items of coverage, 18 interviews and 12 on-air competitions, reaching 18.6 million, including BBC Radio 5 Live, BBC Breakfast TV and talkSPORT.
30Items of coverage (18 interviews and 12 on-air competitions)
18.6 millionCombined reach
2h 30mTime on air
Coverage highlights
BBC Radio 5 LiveBBC radio
BBC Breakfast TVTV
talkSPORTNational radio
BBC Radio MerseysideBBC radio
BBC Radio NewcastleBBC radio
BBC Radio HumbersideBBC radio
BBC Radio ManchesterBBC radio
BBC Radio CumbriaBBC radio
BBC Radio NorthamptonBBC radio
The story
GE Lighting
The aim
GE Lighting wanted to raise awareness of the 60W bulb phase out and dispel myths about energy saving bulbs.
The message
Households can cut their energy bills by switching to energy saving bulbs, and today's bulbs are a good quality light source, so the old myths should be dispelled.
The angle
With the cost of living at a record high, research found 78% of Brits were worried about their finances, yet 27% were unaware of the September phase out of 60W incandescent bulbs and a third (33%) did not know why it was happening.
On air
The director of the Ban the Bulb campaign and a lighting expert from GE Lighting
The result
30 items of coverage (18 interviews and 12 on-air competitions) reaching 18.6 million, including BBC Radio 5 Live, BBC Breakfast TV, talkSPORT, BBC Radio Merseyside.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
