Carbon monoxide is hard to spot, and new research found only 13% of people could correctly recognise its smell, appearance and taste, while almost half of UK homes (48%) had no audible carbon monoxide alarm. We built Gas Safety Trust's broadcast PR campaign around the dangers and symptoms of carbon monoxide and how to prevent poisoning, putting a representative of the trust on air across a radio day of interviews alongside a parent whose child died from carbon monoxide poisoning. Together they urged landlords, tenants and homeowners to have alarms and make sure appliances are correctly installed, regularly maintained and properly used. The campaign secured 87 items of radio coverage reaching 5.3 million people, including BBC Radio Leeds and BBC Radio Lancashire.
87Items of coverage
5.3 millionCombined reach
4h 34mTime on air
The story
Gas Safety Trust
The aim
Gas Safety Trust wanted to raise awareness of the dangers and symptoms of carbon monoxide and how to prevent poisoning.
The message
Carbon monoxide alarms act as a secondary defence in the home, and landlords, tenants and homeowners should make sure appliances are correctly installed, regularly maintained and properly used.
The angle
New research found only 13% of people could correctly recognise the smell, appearance and taste of carbon monoxide, and almost half of UK homes (48%) had no audible carbon monoxide alarm. Many did not know boilers and cookers can be a source.
On air
A representative of the trust and a parent whose child died from carbon monoxide poisoning
The result
87 items of coverage reaching 5.3 million, including BBC Radio Leeds and BBC Radio Lancashire.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
