Veterans leave the forces with a wealth of transferable skills, yet many still run into misconceptions and barriers when they look for civilian work. To coincide with Armed Forces Day, we helped Ex-Mil put that problem in front of employers across national media. We combined expert commentary with veterans' own lived experience, making the case for the skills, discipline and resilience ex-military candidates bring to civilian roles, and positioning Ex-Mil as the leading voice on veteran employment. The broadcast PR campaign secured 12 items of radio and TV coverage reaching 3.7 million, including ITV North West, GB News and BBC Radio Essex.
12Items of coverage
3.7 millionCombined reach
1h 08mTime on air
Coverage highlights
ITV North WestTV
GB NewsTV
BBC Radio EssexBBC radio
BBC Radio BerkshireBBC radio
Heart South WalesCommercial radio
Capital South WalesCommercial radio
Smooth Radio South WalesCommercial radio
Campaign video
The story
Ex-Mil
The campaign
Armed Forces Day
The aim
To coincide with Armed Forces Day, our mission was to support Ex-Mil in spotlighting the often-overlooked challenges veterans face when transitioning into civilian life. Despite possessing a wealth of transferable skills, many ex-forces personnel encounter misconceptions and barriers to employment. We helped Ex-Mil raise awareness across national media, educating employers on the tangible benefits of hiring veterans. Through expert commentary and lived experience stories, we positioned Ex-Mil as the leading voice on veteran employment, championing the skills, discipline, and resilience that ex-military candidates bring to civilian roles.
The result
12 items of coverage reaching 3.7 million, including ITV North West, GB News, BBC Radio Essex.
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