PCOS affects around 1 in 10 women in the UK, yet more than half do not know they have it, often only finding out when they struggle to conceive. For PCOS Awareness Month, we helped hormone wellness brand Elle Sera put that gap in front of listeners and viewers, urging women with symptoms to seek medical advice. A consultant endocrinologist joined a woman from Elle Sera who lives with PCOS for a radio day of interviews plus TV, talking about the impact hormones have on daily life. The campaign delivered 11 items of radio and TV coverage reaching 2.6 million people, including London Live, BBC Radio London and BBC Radio Lancashire.
11Items of coverage
2.6 millionCombined reach
1h 04mTime on air
Coverage highlights
BBC Radio LondonBBC radio
London LiveTV
Hits Radio Liverpool & the North WestCommercial radio
BBC Radio LancashireBBC radio
Listen
London Live · 9m 43s
BBC Radio London · 12m 55s
0:00 / 12m 55s
Hits Radio Liverpool & the North West · 0m 44s
0:00 / 0m 44s
The story
Elle Sera, PCOS Awareness Month
The aim
Elle Sera wanted to raise awareness of PCOS and its symptoms and educate audiences on the effects of hormone imbalance.
The message
PCOS often goes undiagnosed until a woman has difficulty getting pregnant. Many women underestimate the impact hormones have on their daily lives, and the benefits that rebalancing could bring.
The angle
PCOS affects around 1 in 10 women in the UK, yet more than half do not know they have it, often only finding out when they struggle to conceive. For PCOS Awareness Month, experts urged women with symptoms to seek medical advice.
On air
A consultant endocrinologist, alongside a woman from hormone wellness brand Elle Sera who lives with PCOS
The result
11 items of coverage reaching 2.6 million, including BBC Radio London, London Live, Hits Radio Liverpool & the North West, BBC Radio Lancashire.
About PCOS Awareness Month
PCOS Awareness Month runs through September. It is led in the US by PCOS Challenge and in the UK by the charity Verity, which held its first awareness week in 2010. In 2026 the condition was renamed polyendocrine metabolic ovarian syndrome (PMOS), so the month is now also called PMOS Awareness Month. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning PCOS Awareness Month for 2027?
PCOS Awareness Month next runs through September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
