More than 7 million patients sit on NHS waiting lists and the cancer backlog tops 2 million, yet the UK faces a worrying shortage of pathologists, with 1 in 4 aged over 55. For National Pathology Week, we built Diagnexia's broadcast PR campaign around that crisis and the case for digital pathology, which scans glass slides for rapid referral anywhere. We put Diagnexia's Chief Medical Officer, an anatomical pathologist, on air across a radio day of interviews plus TV, explaining how digital pathology can significantly cut turnaround times and costs on referrals. The campaign secured 15 items of radio and TV coverage reaching 2.1 million, including GB News and GB News Radio.
15Items of coverage
2.1 millionCombined reach
1h 45mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
Listen
GB News · 1m 46s
The story
Diagnexia, National Pathology Week
The aim
Diagnexia wanted to raise awareness of the UK pathology crisis and present digital pathology as the solution.
The message
Diagnexia is an on-demand, virtual clinical pathology department giving access to remote specialist pathologists, and digital pathology can significantly cut turnaround times and costs on referrals.
The angle
The UK faces a worrying shortage of pathologists, with 1 in 4 aged over 55, while more than 7 million patients sit on NHS waiting lists and the cancer backlog tops 2 million. Digital pathology, which scans glass slides for rapid referral anywhere, could help tackle the backlog.
On air
Diagnexia's Chief Medical Officer, an anatomical pathologist
The result
15 items of coverage reaching 2.1 million, including GB News, GB News Radio.
About National Pathology Week
National Pathology Week is run by the Royal College of Pathologists as its annual celebration of pathology. It raises public awareness of how pathologists and scientists diagnose disease, through events for all ages. The 2026 week runs from 2 to 8 November with the theme Welcome to the Lab. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Pathology Week for 2027?
National Pathology Week usually runs in early November. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
