Endometriosis affects up to 1 in 10 women of reproductive age, yet it takes 8 to 12 years on average to diagnose. For Endometriosis Awareness Month, we built Daye's broadcast PR campaign around the gender pain gap, using new survey data showing patients taking more than the prescribed dose of painkillers because standard pain relief is not enough. We put Daye's founder and chief executive on air across a radio day of interviews, plus TV, arguing that women's pain has been overlooked for decades and that faster diagnosis and better pain management are overdue. The campaign secured 12 items of radio and TV coverage reaching 5.9 million people, including GB News, GB News Radio, BBC Radio Three Counties and Magic London.
12Items of coverage
5.9 millionCombined reach
1h 16mTime on air
Coverage highlights
Magic LondonCommercial radio
Greatest Hits Radio LondonCommercial radio
GB NewsTV
Hits Radio LondonCommercial radio
GB News RadioNational radio
BBC Radio Three CountiesBBC radio
Listen
GB News · 4m 16s
BBC Radio Three Counties · 5m 37s
0:00 / 5m 37s
Magic London · 0m 45s
0:00 / 0m 45s
Greatest Hits Radio London · 0m 45s
0:00 / 0m 45s
The story
Daye, Endometriosis Month
The aim
Daye wanted to highlight why women's pain is not taken seriously and push for better research, diagnosis and care for endometriosis.
The message
Women's pain has been overlooked by healthcare and clinical research for decades. Faster diagnosis and better pain management for endometriosis are overdue.
The angle
For Endometriosis Awareness Month, the story was the 'gender pain gap'. Endometriosis affects up to 1 in 10 women of reproductive age but takes 8 to 12 years on average to diagnose, and new survey data showed patients taking more than the prescribed dose of painkillers because standard pain relief is not enough.
On air
The company's founder and chief executive
The result
12 items of coverage reaching 5.9 million, including Magic London, Greatest Hits Radio London, GB News, Hits Radio London.
About Endometriosis Month
March is Endometriosis Awareness Month. In the UK, Endometriosis UK runs it as Endometriosis Action Month, pushing for faster diagnosis and better care for people living with the condition. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Endometriosis Month for 2027?
Endometriosis Awareness Month next runs through March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
