Fatherhood is under-represented in the media and in society, even though dads face real problems when a new baby arrives. Ahead of Father's Day, we pitched Dadapp as a safe space for fathers and the answer to those problems: an app that gives dads a voice, matches them by location and interests, and offers continuous content on navigating fatherhood. Their spokesperson went on air across a radio day of interviews. The broadcast PR campaign secured 14 items of radio coverage reaching 2.5 million listeners, including Radio News Hub.
Dadapp wanted to raise awareness of the app as the answer to problems dads face with a new baby.
The message
Fatherhood is under-represented in the media and society. The app gives dads a voice, matches them by location and interests, and offers continuous content on navigating fatherhood.
The angle
A new app for dads, pitched ahead of Father's Day as a safe space for fathers and the answer to the problems dads face when they have a baby.
The result
14 items of coverage reaching 2.5 million, including Radio News Hub.
About Father's Day
Father's Day in the UK falls on the third Sunday in June, which in 2027 is 20 June. It is one of the busiest gifting moments of the year, and radio and TV run features on dads, parenting and family life in the weeks before it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Father's Day for 2027?
Father's Day next falls on Sunday 20 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
