Case study · Small Business Advice Week 2018

Corporate Traveller

Relations Group ran a broadcast PR campaign for Corporate Traveller around Small Business Advice Week 2018. A radio day of interviews put their spokesperson on air, securing 11 items of radio coverage with a combined audience of 2.5 million. Highlights included BBC Radio Scotland and Radio News Hub.

Part of Small Business Advice Week on air →
11Items of coverage
2.5 millionCombined reach
45m 30sTime on air

Coverage highlights

The story

Corporate Traveller, Small Business Advice Week 2018

The aim
Corporate Traveller wanted to raise awareness of Corporate Traveller in target UK regions and reach business owners and decision makers responsible for staff travel.
The message
Corporate Traveller advises small businesses on how to budget for business travel after Brexit while looking after the wellbeing of staff who travel often.
The angle
With Brexit looming, business travel costs were already beginning to rise and firms of all sizes needed to consider the financial implications. Many frequent business travellers admitted feeling burnt out and over-worked.
The result
11 items of coverage reaching 2.5 million, including BBC Radio Scotland, Radio News Hub.
Budget £3,000Delivered £3,925Above budget 31%On air 45m 30s

What the budget bought

£3,000
£3,925
£9,911
£29,734
10:1return on investment: PR value is 10 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team