For National Cholesterol Month, we gave radio listeners practical ways to look after their hearts. OptiBiotix wanted to raise awareness of CholBiome, a scientifically backed option for managing cholesterol and blood pressure, built on the clinically supported probiotic LPLDL®. We partnered with presenter Dr Ranj Singh, who shared expert insight on cardiovascular health, positioning OptiBiotix as a trusted name in heart wellness supplements. The broadcast PR campaign secured 12 items of radio coverage reaching 1.7 million, including BBC Radio Cambridgeshire and BBC Radio Wiltshire.
12Items of coverage
1.7 millionCombined reach
1h 28mTime on air
Campaign video
The story
CholBiome
The campaign
National Cholesterol Month
The aim
OptiBiotix sought to raise awareness of CholBiome, a scientifically backed alternative for managing cholesterol and blood pressure. Timed to coincide with increased public focus on heart health after the festive season, we partnered with presenter Dr. Ranj Singh to deliver expert insights through media appearances. By showcasing the benefits of CholBiome’s clinically supported probiotic, LPLDL®, we helped educate the nation on practical ways to enhance cardiovascular health, positioning OptiBiotix as a trusted leader in heart wellness supplements.
The result
12 items of coverage reaching 1.7 million, including BBC Radio Cambridgeshire, BBC Radio Wiltshire.
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