A giant yellow jerry can made its way from Tower Bridge to Westminster on World Water Day, and we made sure broadcasters heard why. The charity: water 'Pledge Float' highlighted the 771 million people worldwide, nearly 1 in 10, with no access to clean, safe drinking water. We put charity: water's UK managing director on air across radio and TV interviews, explaining how the charity partners with experienced local organisations to build sustainable, community-owned water projects. The broadcast PR campaign secured 6 items of radio and TV coverage reaching 2.4 million people, including London Live and Sky News Radio.
charity: water wanted to secure radio and TV coverage for its World Water Day campaign and drive newsletter sign-ups and donations to The Spring.
The message
Water is a fundamental right, yet 785 million people lack basic access to clean, safe drinking water. charity: water partners with experienced local organisations to build sustainable, community-owned water projects.
The angle
On World Water Day, charity: water paraded a giant yellow jerry can 'Pledge Float' from Tower Bridge to Westminster, highlighting the 771 million people worldwide, nearly 1 in 10, with no access to clean, safe drinking water.
On air
charity: water's UK managing director
The result
6 items of coverage reaching 2.4 million, including Sky News Radio, London Live.
About World Water Day
World Water Day was declared by the United Nations General Assembly in 1992 and first held in 1993. Coordinated by UN-Water, it highlights the importance of fresh water and calls for the sustainable management of fresh water, with a new theme each year. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning World Water Day for 2027?
World Water Day next falls on Monday 22 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
