Colouring-in has been linked to mindfulness and mental tranquillity, and International Artist Day was a chance for the nation to unleash its inner artist. For Chameleon Art Products, we built a broadcast PR campaign around the benefits of art and art education, and around pens that create many shades, tones and gradients from a single pen. We combined radio interviews with on-air competitions to put the brand in front of listeners. The campaign secured 30 items of radio coverage, 17 interviews and 13 on-air competitions, reaching 3.5 million people, including BBC Radio Shropshire and Free Radio 80s.
30Items of coverage (17 interviews and 13 on-air competitions)
3.5 millionCombined reach
3h 13mTime on air
The story
Chameleon Art Products, International Artist Day
The aim
Chameleon Art Products wanted to educate the public about the benefits of art and art education, and position Chameleon as a leader in that field.
The message
Chameleon art products are changing the way the nation thinks about marker pens and colour, with one pen creating 3D effects, smooth transitions, shading and blending.
The angle
International Artist Day was pitched as a chance to unleash our inner artist. Colouring-in has been linked to mindfulness and mental tranquillity, and Chameleon's pens create many shades, tones and gradients from a single pen.
The result
30 items of coverage (17 interviews and 13 on-air competitions) reaching 3.5 million, including BBC Radio Shropshire and Free Radio 80s.
About International Artist Day
International Artist Day is held every year on 25 October to recognise living artists of all kinds. It was started in 2004 by a Canadian painter, and the date was chosen because it is Picasso's birthday. It is marked by galleries, art schools and individual artists around the world. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning International Artist Day for 2026?
International Artist Day next falls on Sunday 25 October 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
