Father's Day is about family, but Burts Chips wanted men to make room for some me time too. We built the brand's broadcast PR campaign around a UK-wide survey into attitudes to present buying, gift sharing and fatherhood, with gift ideas for the day and a message about men taking their own time as well as family time. Their spokesperson went on air across a radio day of interviews, talking about the chips, hand-cooked in small batches with natural seasonings, as a treat to enjoy yourself or share with friends. The campaign secured 75 items of radio coverage reaching 2.4 million listeners, including Downtown Radio.
Burts Chips wanted to use Father's Day to raise awareness of the brand among men.
The message
Made in small, hand-cooked batches with natural seasonings, the chips are ideal to treat yourself or share with friends, encouraging men to take their own time as well as family time.
The angle
A UK-wide survey into attitudes to present buying, gift sharing and fatherhood, pitched around Father's Day, with gift ideas and the importance of men having their own me time.
The result
75 items of coverage reaching 2.4 million, including Downtown Radio.
About Father's Day
Father's Day in the UK falls on the third Sunday in June, which in 2027 is 20 June. It is one of the busiest gifting moments of the year, and radio and TV run features on dads, parenting and family life in the weeks before it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Father's Day for 2027?
Father's Day next falls on Sunday 20 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
