People have turned to flowers in times of loss for thousands of years. Around National Grief Awareness Week, we built a broadcast PR campaign for Bunches on that tradition, exploring what different blooms symbolise, how colour affects mood, and research showing flowers can lift mood and reduce stress and anxiety. We put the customer experience director at Bunches on air across a radio day of interviews, giving listeners practical advice on choosing flowers that symbolise peace, remembrance or hope for someone who is grieving. The campaign secured 12 items of radio coverage reaching 2.2 million listeners, including BBC Radio WM, BBC Radio Nottingham and BBC Radio Leicester.
12Items of coverage
2.2 millionCombined reach
1h 37mTime on air
Coverage highlights
BBC Radio WMBBC radio
BBC Radio NottinghamBBC radio
BBC Radio LeicesterBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Listen
BBC Radio WM · 5m 41s
0:00 / 5m 41s
BBC Radio Nottingham · 8m 38s
0:00 / 8m 38s
The story
Bunches, National Grief Awareness Week
The aim
Bunches wanted to offer practical advice on choosing meaningful flowers when supporting someone through grief.
The message
Every flower carries its own meaning. Choosing blooms that symbolise peace, remembrance or hope is a simple way to support someone who is grieving.
The angle
Timed to National Grief Awareness Week, the story explored why people have turned to flowers in times of loss for thousands of years, what different blooms symbolise, how colour affects mood, and research showing flowers can lift mood and reduce stress and anxiety.
On air
The customer experience director at Bunches
The result
12 items of coverage reaching 2.2 million, including BBC Radio WM, BBC Radio Nottingham, BBC Radio Leicester, BBC Radio Coventry and Warwickshire.
About National Grief Awareness Week
National Grief Awareness Week runs from 2 to 8 December every year. It was started by The Good Grief Trust to help people talk more openly about grief and bereavement and to point them towards support. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning National Grief Awareness Week for 2027?
National Grief Awareness Week runs from 2 to 8 December every year. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
