Many Brits regret not travelling enough, according to new research, and Bucket List Travels wanted to help them do something about it. We built a broadcast PR campaign around the findings, inspiring people to turn their travel dreams into reality by creating their own personalised travel bucket list. Expert commentary went out in radio and TV interviews, positioning Bucket List Travels as the trusted authority for researching, planning and crafting unforgettable trips. The campaign secured 11 items of radio and TV coverage reaching 2.5 million, including London Live, BBC Radio Leicester and BBC Radio Three Counties.
11Items of coverage
2.5 millionCombined reach
1h 52mTime on air
Coverage highlights
London LiveTV
BBC Radio LeicesterBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio JerseyBBC radio
BBC Radio GuernseyBBC radio
Campaign video
The story
Bucket List Travels
The campaign
Bucket List Benefits
The aim
Bucket List Travels wanted to inspire the UK public to turn their travel dreams into reality by creating personalised travel bucket lists. To support this, we launched a nationwide media campaign around new research revealing many Brits regret not traveling enough. By securing extensive coverage and facilitating expert commentary, we positioned Bucket List Travels as the trusted authority for researching, planning, and crafting unforgettable trips. This timely approach generated national interest and empowered audiences to make bucket-list travel more accessible and achievable.
The result
11 items of coverage reaching 2.5 million, including London Live, BBC Radio Leicester, BBC Radio Three Counties, BBC Radio Jersey.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
