Some dads deserve a treat more than most, and on Father's Day radio listeners got the chance to say why theirs did. We ran on-air competitions for Borough Box, giving listeners the chance to win a hamper of independent food and drink worth up to £50 by calling, tweeting or texting to explain why their dad deserved it. The competitions put Borough Box forward as the go-to online platform for food and drink gifts from independent producers. The broadcast PR campaign delivered 12 items of radio coverage reaching 900,000 listeners, including Panjab Radio.
Borough Box wanted to position Borough Box as the go-to online platform for food and drink gifts.
The message
Borough Box is a treat for food lovers, with gifts from independent producers.
The angle
A Father's Day radio competition giving listeners the chance to win a BoroughBox hamper of independent food and drink worth up to £50. Listeners called, tweeted or texted to say why their dad deserved it.
On air
Radio competitions
The result
12 items of coverage (all on-air competitions) reaching 900k, including Panjab Radio.
About Father's Day
Father's Day in the UK falls on the third Sunday in June, which in 2027 is 20 June. It is one of the busiest gifting moments of the year, and radio and TV run features on dads, parenting and family life in the weeks before it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Father's Day for 2027?
Father's Day next falls on Sunday 20 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
