Suspensions are soaring in UK schools, with 10% of year 9 and 10 pupils suspended in 2022-23, and NHS data suggests 18% of 7 to 16 year olds have a probable mental disorder. For World Mental Health Day, we built Beacon School Support's broadcast PR campaign around a call for mental health training for all teachers. We put the co-founder of Beacon School Support on air across a radio day of interviews, sharing practical strategies in classroom management and whole school planning to create a more inclusive, supportive learning environment. The campaign secured 8 items of radio coverage reaching 2.3 million.
8Items of coverage
2.3 millionCombined reach
1h 18mTime on air
The story
Beacon School Support, World Mental Health Day
The aim
Beacon School Support wanted to get schools exploring its practical strategies and training for tackling rising behavioural and mental health challenges.
The message
With attendance and behavioural challenges rising, Beacon School Support offers practical strategies in classroom management and whole school planning to create a more inclusive, supportive learning environment for all students.
The angle
This World Mental Health Day, experts called for mental health training for all teachers as social, emotional and mental health challenges rise in UK schools. Suspensions are soaring, with 10% of year 9 and 10 pupils suspended in 2022-23, and NHS data suggests 18% of 7 to 16 year olds have a probable mental disorder.
On air
The co-founder of Beacon School Support
The result
8 items of coverage reaching 2.3 million.
About World Mental Health Day
World Mental Health Day is held every year on 10 October. It was started by the World Federation for Mental Health and first marked in 1992, to raise awareness of mental health issues and support efforts to improve mental health worldwide. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Mental Health Day for 2027?
World Mental Health Day next falls on Sunday 10 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
