Gardening can feel out of reach when cost, space or experience get in the way. Around National Gardening Day, we partnered with B&M on a broadcast PR campaign built on radio competitions, putting its affordable, quality gardening range in front of listeners across the UK. The competitions positioned B&M as a go-to destination for budget-friendly gardening and a nationwide leader in making gardening easy, inclusive and accessible for all. The campaign secured 10 items of radio coverage reaching 715,000, including Gem Radio.
10Items of coverage
715kCombined reach
27m 00sTime on air
Campaign video
The story
B&M
The campaign
National Gardening Day - Competitions Campaign
The aim
Gardening can often feel inaccessible due to barriers like cost, space, or lack of experience. To address this, we partnered with B&M around National Gardening Day to highlight their affordable, quality product range through radio competitions. By showcasing B&M as a go-to destination for budget-friendly gardening solutions, the campaign positioned them as a nationwide leader in making gardening easy, inclusive, and accessible for all.
The result
10 items of coverage reaching 715k, including Gem Radio.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
