Glaucoma affects an estimated 80 million people worldwide, and understanding the condition and sticking to treatment are both part of the challenge. During World Glaucoma Week, we helped Allergan raise awareness of glaucoma's impact and promote its app for eye care professionals and patients, launched in partnership with The University of London and Visual Science. Our broadcast PR campaign explained how the app is designed to improve understanding of glaucoma and help patients stay on track with treatment. The campaign secured 15 items of radio coverage reaching 3.4 million, including BBC Radio Kent, BBC Radio Leeds and BBC Radio Shropshire.
15Items of coverage
3.4 millionCombined reach
1h 48mTime on air
Coverage highlights
BBC Radio KentBBC radio
BBC Radio LeedsBBC radio
BBC Radio ShropshireBBC radio
Campaign video
The story
Allergan
The campaign
World Glaucoma Week
The aim
During World Glaucoma Week, we supported Allergan in raising awareness of glaucoma’s widespread impact and promoting their innovative app to both eye care professionals and patients. Launched in partnership with The University of London and Visual Science, the app was designed to enhance understanding of glaucoma and improve treatment adherence. By aligning the campaign with this key awareness week, we helped spotlight Allergan’s commitment to patient education and support for the estimated 80 million people affected worldwide.
The result
15 items of coverage reaching 3.4 million, including BBC Radio Kent, BBC Radio Leeds, BBC Radio Shropshire.
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