Almost half of people in England (49%) are struggling or falling behind on bills, and 27% could not pay an unexpected £300 bill. For National Financial Awareness Day, we helped The Money and Pensions Service turn its new MoneyView figures into regional stories, showing that these struggles are even more common in Wales and Northern Ireland. We put regional managers from the service on air across a radio day of interviews, reassuring anyone under pressure that they are not alone and signposting free, impartial guidance from MoneyHelper. The broadcast PR campaign secured 15 items of radio coverage reaching 2.1 million listeners, including Greatest Hits Radio South Coast, Hits Radio South Wales and Greatest Hits Radio Kent.
15Items of coverage
2.1 millionCombined reach
1h 26mTime on air
Coverage highlights
Greatest Hits Radio South CoastCommercial radio
Hits Radio South WalesCommercial radio
Greatest Hits Radio South WalesCommercial radio
Greatest Hits Radio KentCommercial radio
Hits Radio South CoastCommercial radio
Hits Radio KentCommercial radio
The story
The Money and Pensions Service, National Financial Awareness Day
The aim
The Money and Pensions Service wanted to use localised MoneyView data to make money issues relevant to regional audiences and signpost them to free MoneyHelper guidance.
The message
Free, impartial support is available through MoneyHelper for anyone worried about money, bills, debt, budgeting or pensions. Anyone feeling under pressure is not alone, and one small step can help them feel more in control.
The angle
For National Financial Awareness Day, new MoneyView figures from the Money and Pensions Service showed almost half of people in England (49%) are struggling or falling behind on bills and 27% could not pay an unexpected £300 bill, with struggles even more common in Wales and Northern Ireland.
On air
Regional managers from the Money and Pensions Service
The result
15 items of coverage reaching 2.1 million, including Greatest Hits Radio South Coast, Hits Radio South Wales, Greatest Hits Radio South Wales, Greatest Hits Radio Kent.
About National Financial Awareness Day
National Financial Awareness Day on 14 August began in the US and has no known founder. It encourages people to review their finances, set goals and build money skills. UK banks, advisers and employers now also use it for financial wellbeing messages. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Financial Awareness Day for 2027?
National Financial Awareness Day next falls on Saturday 14 August 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
