Computing skills open doors to careers in every sector, yet only one in five GCSE Computer Science entries in England come from girls. With National Coding Week focused on AI and 93% of UK businesses reporting an IT skills gap, we built STEM Learning's broadcast PR campaign around getting more young people, especially girls and those from lower-income homes, into computing. STEM Learning's chief executive and its education strategy lead went on air across a radio day of interviews, explaining how teachers can help students see a tech career as within their reach. The campaign secured 9 items of radio coverage with an audience of 2.6 million, including Sky News Radio and Greatest Hits Radio York & North Yorkshire.
9Items of coverage
2.6 millionCombined reach
53m 20sTime on air
Listen
Sky News Radio · 9m 43s
0:00 / 9m 43s
The story
STEM Learning, National Coding Week
The aim
STEM Learning wanted to get teachers engaging more students, especially girls, in computing, backed by its National Centre for Computing Education.
The message
Computing skills open doors to careers in every sector. Teachers are key influencers, and with the right support more young people, especially girls, can see a tech career as within their reach.
The angle
As National Coding Week focuses on AI, 93% of UK businesses report an IT skills gap, yet only one in five GCSE Computer Science entries in England come from girls. STEM Learning urged schools to help more young people, especially girls and those from lower-income homes, into computing careers.
On air
STEM Learning's chief executive and its education strategy lead
The result
9 items of coverage reaching 2.6 million, including Sky News Radio, Greatest Hits Radio York & North Yorkshire.
About National Coding Week
National Coding Week was founded in the UK in 2014 by a former headteacher and a tech entrepreneur. It is held each September and aims to help people of all ages build digital skills and confidence with coding. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Coding Week for 2027?
National Coding Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
