A single sanitary pad can take 500 to 800 years to break down, and finding somewhere to dispose of one is a common struggle. For London Climate Action Week, we built FLUUS's broadcast PR campaign around new FLUUS research: 46% would switch to flushable, biodegradable pads, 68% are unaware many period products contain toxins such as PFAS, and 71% have struggled to find proper disposal options. FLUUS's co-founder, a former doctor, went on air across a radio day of interviews to explain how a fully flushable pad breaks down in water within weeks, with no microplastics and no landfill. The campaign secured 10 items of radio coverage reaching 3.0 million, including Greatest Hits Radio London and Hits Radio London.
10Items of coverage
3.0 millionCombined reach
1h 21mTime on air
The story
FLUUS, London Climate Action Week
The aim
FLUUS wanted to position FLUUS as a pioneer in sustainable period care and offer a discreet answer to period product disposal problems.
The message
FLUUS is the only fully flushable, biodegradable pad, breaking down in water within weeks with no microplastics and no landfill, so there is no need to carry used products or find a bin.
The angle
A single sanitary pad can take 500 to 800 years to break down, and new FLUUS research finds 46% would switch to flushable, biodegradable pads, 68% are unaware many period products contain toxins such as PFAS, and 71% have struggled to find proper disposal options.
On air
FLUUS's co-founder, a former doctor
The result
10 items of coverage reaching 3.0 million, including Greatest Hits Radio London, Hits Radio London.
About London Climate Action Week
London Climate Action Week was founded in 2019 by the Mayor of London and the think tank E3G, which now hosts it. It runs for nine days each June, with events across London on climate action. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning London Climate Action Week for 2027?
London Climate Action Week next runs from Saturday 19 to Sunday 27 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
