Around a third of people in the UK have high blood pressure, and 5.5 million adults in England do not know they have it. For Know Your Numbers Week, we built Kinetik Wellbeing's broadcast PR campaign around that hidden risk, as the brand and Blood Pressure UK launched the free My Blood Pressure companion and offered free checks in Leeds, Manchester and Dartford. We put a doctor from the charity Blood Pressure UK on air across a radio day of interviews, plus TV, explaining why high blood pressure sits behind half of all strokes and heart attacks. The campaign secured 10 items of radio and TV coverage reaching 1.9 million people, including London Live, BBC Radio WM and BBC Radio Coventry and Warwickshire.
10Items of coverage
1.9 millionCombined reach
1h 34mTime on air
Coverage highlights
London LiveTV
BBC Radio WMBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Listen
London Live · 6m 15s
BBC Radio WM · 4m 32s
0:00 / 4m 32s
The story
Kinetik Wellbeing, Know Your Numbers Week
The aim
Kinetik Wellbeing wanted to get people measuring their blood pressure and signing up to its free My Blood Pressure service.
The message
High blood pressure is a silent killer behind half of all strokes and heart attacks. The free My Blood Pressure companion, backed by Blood Pressure UK, helps people understand and manage their numbers.
The angle
High blood pressure affects around a third of people in the UK and 5.5 million adults in England do not know they have it. To mark Know Your Numbers! Week, Kinetik Wellbeing and Blood Pressure UK launched the free My Blood Pressure companion and offered free checks in Leeds, Manchester and Dartford.
On air
A doctor from the charity Blood Pressure UK
The result
10 items of coverage reaching 1.9 million, including London Live, BBC Radio WM, BBC Radio Coventry and Warwickshire.
About Know Your Numbers Week
Know Your Numbers! Week is run by the charity Blood Pressure UK and is the UK's biggest free blood pressure testing and awareness campaign. It encourages adults to get their blood pressure checked, as millions of people have high blood pressure without knowing it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Know Your Numbers Week for 2027?
Know Your Numbers! Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
