ZappedSkin, Acne Awareness Month 2022
- The aim
- ZappedSkin wanted to raise awareness of ZappedSkin and the services it provides.
- The message
- ZappedSkin is an online dermatology service offering video and text consultations with UK-trained consultant dermatologists, with treatment delivered to the patient's home.
- The angle
- Acne Awareness Month, and the fact that acne is not just a teenage problem. 95% of 11 to 30 year olds are affected at some point, around 1.5 million UK adults over 35 have acne, and people with acne are 63% more likely to develop depression, while NHS waits for treatment have grown.
- On air
- A consultant dermatologist from ZappedSkin
- The result
- 10 items of coverage reaching 2.1 million, including GB News, BBC Radio WM.
Budget £4,000Delivered £7,200Above budget 80%On air 1h 28mServices interviews