Oxford Breast Buddy Group (OBBG), World Cancer Day 2021
- The aim
- Oxford Breast Buddy Group (OBBG) wanted to show the importance of holistic care and support for people after cancer surgery.
- The message
- Holistic care, the role of psychological support in recovery, and the ongoing needs of patients.
- The angle
- On World Cancer Day, the impact of Covid-19 on cancer care, with urgent cancer referrals down 60% in June 2020, and on the emotional side of the disease. Lockdown had restricted the support groups people rely on, so the story was why talking to others about cancer mattered more than ever.
- On air
- Members of a breast cancer support group with first-hand experience of the disease
- The result
- 8 items of coverage reaching 2.2 million, including Radio News Hub, Times Radio, Radio Essex, BBC Radio Oxford 95.2.
Budget £3,500Delivered £3,650Above budget 4%On air 34m 43sServices interviews, spectrogram
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