Case study · Mental Health Awareness Week 2022

Thrive

Thrive on air for Mental Health Awareness Week.

4Items of coverage

1.2 millionCombined reach

47m 39sTime on air

4Distinct outlets

Coverage highlights

Listen

GB News · 5m 56s

BBC Radio WM · 13m 35s

0:00 / 13m 35s

The angle: Mental Health Awareness Week and the launch of Thrive's 'I Get Help' campaign, encouraging open conversations about mental health at work and at home. Two in three adults said their mental health worsened in the first lockdown, and presenteeism linked to mental health is estimated to cost the UK economy £15.1 billion a year.
On air: Thrive's CEO and co-founder
The result: 4 items of coverage reaching 1.2 million, including GB News, BBC Radio Newcastle, BBC Radio WM.

Budget £3,000Delivered £3,800Above budget 27%On air 47m 39s

Mental Health Awareness Week next falls in May 2027. Talk to the team about getting your spokesperson on air.