Case study · Father's Day 2021

Menkind

Menkind wanted to raise awareness of MenKind as the UK's leading gift and gadget retailer.

Part of Father's Day on air →
38Items of coverage
4.1 millionCombined reach
2h 28mTime on air
38Distinct outlets

Coverage highlights

Listen
Radio News Hub · 0m 30s
0:00 / 0m 30s

The story

Menkind, Father's Day 2021

The aim
Menkind wanted to raise awareness of MenKind as the UK's leading gift and gadget retailer.
The message
MenKind brings fun and innovative gifting to households and families.
The angle
New research ahead of Father's Day found almost a quarter (22%) of Brits value their dads more than they did a year earlier, and 12% said they could not have got through the past year without them. More than a quarter (27%) think fathers are the hardest family member to buy for.
On air
A spokesperson from MenKind
The result
38 items of coverage reaching 4.1 million, including Radio News Hub, Greatest Hits Radio (South Coast), Greatest Hits Radio West Midlands, Nation Radio.
Budget £2,000Delivered £5,450Above budget 172%On air 2h 28mServices interviews, competitions, research, spectrogram

What the budget bought

£2,000
£5,450
£36,043
£108,129
54:1return on investment: PR value is 54 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Father's Day for 2027?

Father's Day next falls on 20 June 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team