Around 16 UK accounts were breached every minute in 2025, often without their owners realising. For Safer Internet Day, we turned Surfshark's annual study into a story: the UK ranks sixth in the world for data leaks, with 8.2 million accounts breached that year, and the average Brit has had their data exposed six times since 2004. We put Surfshark's research lead and its information security manager on air across a radio day of interviews, showing listeners that staying safe online needs awareness rather than technical expertise, starting with better password habits. The broadcast PR campaign secured 14 items of radio coverage reaching 2.6 million people, led by Sky News Radio.
Surfshark wanted to be a trusted expert voice on data breaches around Safer Internet Day and help listeners stay safer online.
The message
Data breaches directly affect everyday UK internet users, often without them realising. Online safety does not need technical expertise, just awareness: simple steps like better password habits can materially reduce the risk.
The angle
Surfshark's annual study ranks the UK sixth in the world for data leaks, with 8.2 million accounts breached in 2025, around 16 every minute. The average Brit has now had their data exposed in breaches six times since 2004.
On air
Surfshark's research lead and its information security manager
The result
14 items of coverage reaching 2.6 million, including Sky News Radio.
About Safer Internet Day
Safer Internet Day began in Europe in 2004 and is led in the UK by the UK Safer Internet Centre, a partnership of Childnet, the Internet Watch Foundation and SWGfL. It promotes safe and positive use of technology for children and young people. The 2027 theme is digital wellbeing. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Safer Internet Day for 2027?
Safer Internet Day next falls on Tuesday 9 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
