Case study · National Funeral Planning Awareness Week
Golden Charter
Most of us have never told our loved ones what we want for our own funeral. Working with Golden Charter's PR agency, we turned new research into a story for National Funeral Planning Awareness Week: 80% of people say their loved ones do not know their final wishes, only 11% have discussed them in detail and 54% worry their family will not be able to afford their funeral. We put Golden Charter's chief executive on air across a radio day of interviews, encouraging listeners to have the most important conversation they have never had. The broadcast PR campaign secured 21 items of radio coverage reaching 5.0 million people, including BBC Radio Essex and Greatest Hits Radio Lancashire.
Delivered for a PR agency on behalf of Golden Charter.
21Items of coverage
5.0 millionCombined reach
1h 14mTime on air
Coverage highlights
Greatest Hits Radio LancashireCommercial radio
Heart EssexCommercial radio
Hits Radio LancashireCommercial radio
BBC Radio EssexBBC radio
Listen
BBC Radio Essex · 7m 19s
0:00 / 7m 19s
Greatest Hits Radio Lancashire · 0m 32s
0:00 / 0m 32s
Heart Essex · 0m 30s
0:00 / 0m 30s
The story
Golden Charter, National Funeral Planning Awareness Week
Delivered for
a PR agency, on behalf of Golden Charter
The aim
Golden Charter wanted to get people talking about funeral planning and position its independent funeral director network as the leading funeral plan solution.
The message
Talking about your funeral wishes is the most important conversation you have never had. It does not have to be morbid, and a pre-paid plan eases the financial burden on those left behind.
The angle
New Golden Charter research found 80% of people say their loved ones do not know their final wishes and only 11% have discussed them in detail, while 54% worry their family will not be able to afford their funeral as the cost of living bites.
On air
Golden Charter's chief executive
The result
21 items of coverage reaching 5.0 million, including Greatest Hits Radio Lancashire, Heart Essex, Hits Radio Lancashire.
About National Funeral Planning Awareness Week
National Funeral Planning Awareness Week was created by Golden Charter, a UK funeral plan provider, so it is a company's own awareness week. It encourages people to think about their funeral wishes and talk them through with family, so loved ones are not left guessing at a hard time. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Funeral Planning Awareness Week for 2027?
National Funeral Planning Awareness Week usually runs in the last week of February; the 2027 dates are not yet confirmed. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
