We walk around 222,000 miles in a lifetime, about 3 billion steps, yet most of us only look after our feet when something goes wrong. To mark National Feet Week, we put Palmer's foot care range in front of radio listeners with on-air competitions, giving them the chance to win a £50 Palmer's foot and body care bundle. The competitions reminded listeners to care for their feet every day and pointed them to a range made to leave feet soft, smooth and free from cracked, dry skin. The broadcast PR campaign delivered 10 items of radio coverage reaching 1.1 million listeners, including Panjab Radio.
10Items of coverage (all on-air competitions)
1.1 millionCombined reach
50m 00sTime on air
The story
Palmer's, National Feet Week
The aim
Palmer's wanted to educate listeners on looking after their feet and highlight Palmer's foot care range.
The message
Palmer's foot care range works to heal, prevent damage and care for your feet every day, leaving them soft, smooth and free from cracked, dry skin.
The angle
To mark National Feet Week, radio listeners could win a £50 Palmer's foot and body care bundle. We walk around 222,000 miles in a lifetime, about 3 billion steps, yet most of us only look after our feet when something goes wrong.
On air
No interviews: on-air radio competitions
The result
10 items of coverage (all on-air competitions) reaching 1.1 million, including Panjab Radio.
About National Feet Week
National Feet Week is a UK campaign held each April, supported by podiatry and foot health professionals. It asks people to put their foot health first and to see a podiatrist about foot problems, just as they would a dentist or optician, since foot problems can point to other health issues. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning National Feet Week for 2027?
National Feet Week usually runs from 17 to 23 April; the 2027 dates are not yet confirmed. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
