Case study · Neurodiversity Celebration Week 2024

Beyond Clinic

Beyond Clinic on air for Neurodiversity Celebration Week.

Part of Neurodiversity Celebration Week on air →
12Items of coverage
2.2 millionCombined reach
1h 35mTime on air
12Distinct outlets

Coverage highlights

The story

Beyond Clinic, Neurodiversity Celebration Week 2024

The angle
Neurodiversity Celebration Week and the estimated 2.6 million people in the UK with ADHD. NHS backlogs mean long waits for diagnosis, leading some to self-diagnose and buy medication on the black market, while quick assessments and generic prescriptions risk misdiagnosis.
On air
Beyond Clinics' founder, who was himself diagnosed with ADHD
The result
12 items of coverage reaching 2.2 million, including The Health and Wellbeing Network.
Budget £4,000Delivered £5,350Above budget 34%On air 1h 35mServices interviews

What the budget bought

£4,000
£5,350
£13,399
£40,198
10:1return on investment: PR value is 10 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Neurodiversity Celebration Week for 2027?

Neurodiversity Celebration Week next falls in March 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team