Money worries can affect anyone. Debt Free Advice has seen a 50% rise in people seeking help on last year, with gas and electricity bill debt up 47% and 44%, and 22% of those seeking advice now relying on a food bank. For Debt Awareness Week, we turned those figures into a timely question for broadcasters: does the Chancellor's Spring Budget support go far enough? The chief executive of Debt Free Advice went on air across a radio day of interviews plus TV, urging anyone struggling to seek free, independent advice early, without fear of judgement. The campaign secured 11 items of radio and TV coverage reaching 2.1 million people, including London Live, BBC Radio Leeds and BBC Radio Tees.
11Items of coverage
2.1 millionCombined reach
1h 08mTime on air
Coverage highlights
London LiveTV
BBC Radio LeedsBBC radio
BBC Radio TeesBBC radio
Listen
London Live · 4m 13s
BBC Radio Leeds · 7m 56s
0:00 / 7m 56s
BBC Radio Tees · 4m 02s
0:00 / 4m 02s
Radio Essex · 9m 38s
0:00 / 9m 38s
The story
Debt Free Advice, Debt Awareness Week
The aim
Debt Free Advice wanted to get more people struggling with debt to use its free advice service and talk openly about money worries.
The message
Debt Free Advice offers free, independent, expert debt advice. Problem debt can be resolved, so seek help as soon as possible; money worries can affect anyone and nobody will be judged.
The angle
Debt Free Advice has seen a 50% rise in people seeking help on last year, with gas and electricity bill debt up 47% and 44%, and 22% of those seeking advice now relying on a food bank. The pitch asked whether the Chancellor's Spring Budget support goes far enough.
On air
The chief executive of Debt Free Advice
The result
11 items of coverage reaching 2.1 million, including London Live, BBC Radio Leeds and BBC Radio Tees.
About Debt Awareness Week
Debt Awareness Week is run by StepChange Debt Charity and has taken place each year since 2014. It aims to tackle the stigma around debt, get people talking about money worries and encourage anyone struggling to seek free advice early. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Debt Awareness Week for 2027?
Debt Awareness Week next runs from Monday 15 to Sunday 21 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
